CS Painting brand guide

Our logo

Using our logo

We are very proud of our logo. Follow these guidelines to ensure it always looks its best. Our logo is the combination of Elliot, our paintbrush, and custom slanted lettering on two red stripes, for a look that is bold, clean and a little punk.

Our logo can be used in the following five (5) styles. Each one comes in full color, for white and light backgrounds, and inverse, with a cream outline for navy, red and other dark backgrounds.

Download the full brand package Download this guide as a PDF

1. Badge Main logo

Our main badge logo is the full version of our logo. Use it first, anywhere people may be meeting CS Painting for the first time.

Full color

For white and light backgrounds.

SVG PNG PDF

Inverse

For navy, red and dark backgrounds.

SVG PNG PDF

2. Stacked

Elliot above the name, without the badge. Use this version on digital and printed material where the main logo doesn't fit the space.

Full color

For white and light backgrounds.

SVG PNG PDF

Inverse

For navy, red and dark backgrounds.

SVG PNG PDF

3. Horizontal

Elliot beside the name. Use this version in wide, short spaces such as a website header, an email signature or the side of a truck.

Full color

For white and light backgrounds.

SVG PNG PDF

Inverse

For navy, red and dark backgrounds.

SVG PNG PDF

4. Wordmark

The name by itself. Use this version where Elliot already appears nearby, or where the space is too short for him.

Full color

For white and light backgrounds.

SVG PNG PDF

Inverse

For navy, red and dark backgrounds.

SVG PNG PDF

5. Icon: Elliot

Use the icon in small spaces where the CS Painting name would be too small to read, such as a social profile picture, a hat or a website tab.

Full color

For white and light backgrounds.

SVG PNG PDF

Inverse

For navy, red and dark backgrounds.

SVG PNG PDF

Backgrounds

Using the logo on color

The full-color logo is for white and light backgrounds. On dark or colored backgrounds, use the inverse version. These are the preferred background colors.

White · full color

Cream · full color

Navy · inverse

Red · inverse

Wireframe

The parts of our logo

Every piece has a job. The other logo styles are these same parts, rearranged by our designer. Don't rearrange them yourself.

1ElliotOur paintbrush, dipped in red. Also our icon.
2BadgeThe red arch that holds it all together.
3CSOur initials, built as one red mark.
4NamePainting, in our own slanted lettering.
5StripesTwo red brush strokes that carry the name.

Exclusion zone

Give the logo room

Keep clear space on every side of the logo equal to one third the height of Elliot, measured from the top of the paint to the bottom of his handle. Nothing else enters this space: no text, photos or page edges.

Minimum size

How small it can go

Below these sizes the details fill in and the name gets hard to read. If the space is smaller than these, switch to the icon.

Badge150 px wide on screen · 40 mm in print

Stacked150 px wide on screen · 40 mm in print

Horizontal200 px wide on screen · 52 mm in print

Wordmark150 px wide on screen · 40 mm in print

Icon48 px wide on screen · 13 mm in print

Logo misuse

What not to do

The logo should always look the same. Don't change it, add to it or rearrange it.

Do not apply a gradient to the icon or wordmark.

Do not change the logo's colors outside of the brand palette.

Do not rotate or tilt the logo.

Do not distort or stretch the logo in any way.

Do not remove or reposition any part of the logo.

Do not place the full-color logo on a dark background. Use the inverse version.

Logo animation

Our logo in motion

Elliot drops in, lays down a stroke of red paint and lands in the badge. Use the animation to open or close a video, on screens at an event and in social posts.

Let it playShow it from start to finish. Don't trim it, speed it up, slow it down or freeze it halfway.
Leave it as it isDon't recolor it, crop into it or put text, effects or other logos over it.
Wide, tall and see-throughIt comes wide for video and websites, tall for stories and reels, and with a see-through background to lay over footage.

Download the animation (MP4)

This is the wide web version, without sound. For the tall version or the see-through version for video editing, text bahlr at 208.966.2400.

Our colors

Using our colors

This primary palette should be used on all branded materials. These colors are the foundation of our brand.

Tap any color or code to copy it.

Red

The paint. Stripes, the CS and anything that should stand out.

HEX
RGB
HSB
CMYK

Navy

The outline. Lettering, body text and dark backgrounds.

HEX
RGB
HSB
CMYK

Cream

The canvas. Soft backgrounds and the outline on our inverse logos.

HEX
RGB
HSB
CMYK

Readable color pairs

Use these pairs for text. Each one has been checked so the words are easy to read.

Good for any text

AaNavy on White

AaNavy on Cream

AaCream on Navy

AaWhite on Navy

Headlines and large text only

AaWhite on Red

AaRed on White

AaRed on Cream

AaCream on Red

AaRed on Navy

AaNavy on Red

Our fonts

Fonts

The lettering in our logo was drawn by hand for CS Painting, so it is not a font you can type with. For everything else we use two fonts that sit well beside it.

Our lettering

Custom, slanted and squared off, made only for our name. Never retype CS Painting in another font to stand in for the logo. Use the logo files.

Saira Condensed

Our headline font, and the closest match to the lettering in our logo: tall, tight and squared off. Use Bold for headlines and big numbers.

Free from Google Fonts.

CapitalsABCDEFGHIJKLMNOPQRSTUVWXYZ

Lowercaseabcdefghijklmnopqrstuvwxyz

Numbers and symbols0123456789 & ! ? @ # $ % ( ) + . ,

Barlow

Our everyday font. Plain, sturdy and easy to read. Use it for paragraphs, buttons, labels and captions.

Free from Google Fonts. This guide is set in Barlow.

CapitalsABCDEFGHIJKLMNOPQRSTUVWXYZ

Lowercaseabcdefghijklmnopqrstuvwxyz

Numbers and symbols0123456789 & ! ? @ # $ % ( ) + . ,

SemiboldSandpoint, Idaho

Type in use

How a label, headline and paragraph look together.

Interior painting

Not just painted. Dialed in.

Paragraphs are set in Barlow Regular in navy, with comfortable space between the lines so they are easy to read on a phone.

HeadlinesSaira Condensed Bold in navy. Short and direct.
Labels and buttonsBarlow Semibold, small capitals with wide spacing.
When our fonts aren't availableIn email, use Arial. Google Docs and Slides have both fonts built in.

On the crew

The brand on the job

How the logo sits on gear. Elliot goes up front, and the name backs him up.

Hats · inverse icon on the front, inverse wordmark on the side

Hoodies · badge on the chest, horizontal logo across the back

Which file to use

The right file for the job

Every file is in the brand package. When someone asks for "the logo", this is what to send.

Website and emailHorizontal or badge, full colorSVG or PNG

Social profile pictureIconPNG centered on cream or navy

Printing (cards, flyers, yard signs)Badge or horizontalPDF. Printers prefer it.

On navy, red or a photoAny style, inverseSVG or PNG

Shirts, hoodies and hatsBadge, icon or wordmarkPDF for the print or embroidery shop

Trucks and trailersHorizontal or badgePDF

VideoThe logo animationMP4 or the see-through version from bahlr

Thank you

Questions?

If you have trouble with anything in this guide, are missing files from your brand package, or aren't sure a piece fits the CS Painting brand, text bahlr at 208.966.2400.

Download the full brand package Download this guide as a PDF

Using our logo

1. Badge Main logo

Full color

Inverse

2. Stacked

Full color

Inverse

3. Horizontal

Full color

Inverse

4. Wordmark

Full color

Inverse

5. Icon: Elliot

Full color

Inverse

Using the logo on color

The parts of our logo

Give the logo room

How small it can go

What not to do

Our logo in motion

Using our colors

Red

Navy

Cream

Readable color pairs

Fonts

Our lettering

Saira Condensed

Barlow

Type in use

The brand on the job

The right file for the job

Placing the logo on social media

Questions?